bright and beautiful logic communications logi-flow case study

A Success Story: Bright & Beautiful Carlisle

Bright & Beautiful Carlisle Case Study

Context

Award-winning Bright & Beautiful Carlisle was founded in 2021 by Company Owner, Kay Berry, as part of the wider Bright & Beautiful franchise.

“We set up in the back of my garage and started off with myself and my sister and a set of cloths… It’s grown completely, unbelievably since then.”

Kay and her team provide professional housekeeping and cleaning services to domestic and corporate clients throughout Cumbria, operating from their headquarters in Carlisle. Their services typically include regular cleaning, deep cleaning, laundry, ironing, tidying and other household chores. Bright & Beautiful Carlisle aims to provide high-quality and eco-friendly cleaning solutions while ensuring the well-being and comfort of their clients.

Objective

The company was in search of a straightforward and all-inclusive telephone system to meet the demands of their busy and constantly expanding office, as well as their on-the-go requirements. A prompt response is crucial in the cleaning industry, and potential clients can easily be lost if a phone call is missed.

“In our business, it’s really important to answer the phone quickly to the clients. The housekeeping market is extremely competitive and we have a lot of clients who – if we don’t pick up the phone or answer the email – they will go elsewhere.”

With their dedicated office team taking and transferring incoming calls, and their skilled cleaning professionals needing to stay connected at a moment’s notice, Bright & Beautiful Carlisle required a solution that would enable fast, easy contact amongst all team members, utilising a combination of desk phones, laptops and mobile devices. That’s why Logi-Flow was perfect for them.

Deployment

Along with easy usage from anywhere with an internet connection and multiple device compatibility, our cloud-based phone system also allows users to receive voicemails as recordings via email, set opening hours, integrate their CRM system, track who has taken which call, and much more. After visiting the Bright & Beautiful Carlisle premises in person and establishing what the team required, Business Development Executive, Janet, was able to create a free, no-obligation quote for a tailored Logi-Flow phone system.

“Janet really knows her stuff… She was very careful and she managed it beautifully by giving me a certain expectation, which she way exceeded”

Our highly-skilled Tech team were then able to create a personalised Logi-Flow account for Bright & Beautiful Carlisle, specially designed to meet the specific needs of their different departments. Senior IT Support Technician, Martin, carried out the installation process with minimal disruption to the office, and Technical Development Manager, Maxi, delivered Logi-Flow training to the team.

“The engineers were great. The installation was super easy… I honestly don’t think they could have done better.”

Result

Whether in their Carlisle office, on-site at client properties across Cumbria or even working from home, the team can now effortlessly access Logi-Flow through their mobiles and laptops just as conveniently as they would from their desk.

“I love the fact we can use it on our laptops. I can make a call via my laptop at home, so I can use the system and still be fully engaged with it but I don’t have to be in the office.”

With our new Logi-Flow cloud-based phone system, Bright & Beautiful Carlisle have future-proofed their business in advance of BT’s “Big Switch Off” of traditional phone lines and increased the professionalism of their call handling to complement their already top-class housekeeping services, all within a short space of time.

“I would recommend Logic,” Kay affirmed. “They’ve smashed it… Very slick, very fast and efficient.”

Find out more about Bright & Beautiful Carlisle at https://www.brightandbeautifulhome.com/locations/carlisle